Japan is a complex and truly unique market, nigh on impossible to enter successfully without local knowledge or support. Even household name brands abroad frequently fail to conquer the Japanese market, while others can achieve even greater success in Japan than at home. It is about understanding the subtleties of the market, knowing what is needed to penetrate it, and then being willing to do that. In Japan more so than other markets, the line between success and failure is brutally fine.
We have an unparalleled track record of success, having introduced brands into Japan now generating annual revenues in the billions of yen. Our understanding of the Japanese marketplace is deep-grained and nuanced.
We offer our clients tangible, real-life insights and practical, on-the-ground support to help make their brands a success.